Consumer & Retail

Consumer product companies need to constantly adapt to changes in lifestyle and taste while being able to offer a superior value proposition to their customers. Striving to occupy sustainable market positions in the digital age while realising economies of size and scope is governing strategic decisions and M&A activities. Retailing has long been regarded a largely consolidated activity in many traditional markets but players are now often facing new entrants and powerful threats, e.g.: consumers buying directly from the manufacturer.