Regent Assay advises Supadü on its sale to Media Do

Supadü has announced its sale to Media Do, a provider of digital content distribution, system development, media consulting, and publisher support services. The acquisition of Supadü is yet another milestone in the efforts of Media Do International led by Daihei Shiohama to roll out the strategy of Media Do’s visionary leader, Yasushi Fujita, across the globe.

Supadü Ltd, based in the UK, is the leading provider of website and e-commerce solutions for publishers. It has more than 250 global customers, primarily in Europe and North America, including 6 of the 8 Ivy League universities and 4 out of the top 5 American trade publishers. Supadü serves publishers of all sizes across trade, academic, and university press spaces. With the Supafolio metadata management platform at its core, Supadü uses book data to build beautiful websites with enhanced title visibility, advanced search functions and rich user experience. Supadü has a range of integrated e-commerce solutions and offers extensive support throughout the website build and beyond.

Media Do is listed on the Tokyo Stock Exchange and has a market capitalisation of JPY 40.2 billion (£257m). The company posted record revenues for its 3rd quarter ended 30 November 2021 of JPY 78.7 billion (£504m), which represents a year-on-year increase of 27.0%. The company’s current financial year ending 28 February 2022 is shaping up to be a year of rapid progress in Media Do’s efforts to promote digital transformation, improve the efficiency of publishing industry processes related to paper and digital media and increase the value of content.

Daihei Shiohama, CEO of Media Do International, said:

“We are excited to bring Supadu into the Media Do family as part of the Firebrand Group. We look forward to collaborating more closely with them going forward and to expand its business opportunities all around the world including Japan.”

Mark Harvie-Watt, CEO and Co-Founder of Supadü, said:

“We selected Regent Assay because of their in-depth knowledge of the media industry and the B2B software sector. Dolf Campman and his colleagues approached potential strategic partners on a global basis. We had considerable interest from international parties which had an excellent fit with our business. In the end, we selected the Japanese group Media Do as our preferred partner and we look forward to accelerating the company’s growth as part of the Media Do group.”

Dolf Campman, Partner at Regent Assay said:

“The team at Supadü led by Mark Harvie-Watt has built a world-class B2B Software as a Service business through their determined focus on meeting the needs of the world’s leading publishers for sophisticated highly automated e-commerce enabled websites. It was an absolute pleasure working with the Supadü team and I am delighted with the outcome of the process, as this transaction is a major win/win for both the vendors and for Media Do.”

This transaction demonstrates Regent Assay’s continued expertise and track record in the SaaS and media sectors.

Regent Assay has over 30 years’ experience in advising growth companies, providing Corporate Finance services ranging from company sales and divestments, acquisitions, capital financing, advisory services, and valuations.