Web TV Enterprise Ltd

Collective, a full service provider of media and technology solutions for display and video advertising, announced today that it has acquired premium online video advertising network, Web TV Enterprise. The deal, which follows only six months after the Company’s expansion into the UK and just weeks after acquiring video advertising platform OggiFinogi, furthers Collective’s position as a leader in delivering audiences to brand advertisers utilizing unified in-banner and in-stream video ad formats. Web TV Enterprise is the UK’s largest premium online video ad network, representing many of the UK’s leading web publishers and content owners. A pioneer of the VOD (video on-demand) advertising space since 2006, Web TV presents advertisers with the widest range of premium video channels on the web, reaching more than 25 million UK viewers a month.

“Slow adoption of online video advertising has resulted in the format’s potential being left largely untapped with video companies remaining a small subset of overall television advertising spend,” said Joe Apprendi, CEO, Collective.

“Unlike most video networks, Web TV’s revenues come largely from broadcast media budgets versus smaller digital plans. This is a trend that we see accelerating in the UK, US and globally.”